Demographics and Psychographics - 'American Honey'

  Demographics and Psychographics - 'American Honey'

Filmmakers have different ways of attracting the specific target audience(s) of their films through, most notably, their trailers. For example in Andrea Arnold's drama "American Honey", she includes scenes of young people dealing with their social displacement through engaging in nefarious and somewhat risky activities. This attracts the demographic of young people who may share this social displacement and wish to see people like them struggle with similar issues in a new and exciting way. 

In terms of psychographics, the trailer for "American Honey" is likely to attract the attention of the 'Reformer' as such a psychographic is known for being intellectual as well as socially aware. As this film was released at the Cannes Film festival, which is a particularly intellectual festival that has great connections to social issues.